comScore Why Is Har Ghar Tiranga Campaign Bothering Social Media Platform X?

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Vibes Of India
Vibes Of India

Why Is Har Ghar Tiranga Campaign Bothering Social Media Platform X?

| Updated: August 14, 2023 11:19

Many senior BJP leaders lost their golden tick on micro-blogging platform X (formerly Twitter) after they changed their display pictures on their profile.

The golden checkmark is a confirmation of a Twitter verified official business account which leaders and other public figures get. The tick signifies that the account is genuine.

The leaders changed their photos as part of the ‘Har Ghar Tiranga campaign’, and replaced their face with the tricolour.  

The move follows Prime Minister Narendra Modi’s initiative that has encouraged people to display the Indian flag on their social media profiles ahead of India’s 77th Independence Day.

Some of the prominent leaders who lost the tick are Haryana Chief Minister Manohar Lal Khattar, Goa CM Dr Pramod Sawant, Madhya Pradesh CM Shivraj Singh Chouhan, Uttarakhand CM Pushkar Singh Dhami and BJP national spokesperson Sambit Patra.

PM Modi has also changed his display picture to the Indian tricolour as part of the campaign. However, his grey tick was not removed by the social media platform.

According to some experts the social media platform X has a policy that requires verified accounts to use their real names and display pictures. Now, the ‘X’ management will review the leaders’ profile and, if it fits all of the guidelines, the lost tick will be restored.

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