“Road Ahead Gujarati Cinema” was the subject of a panel discussion organized by the Gujarat Chambers Of Commerce And Industries (GCCI) 24th March-2022 in Ahmedabad.
The panel, comprising filmmakers, writers and critics, was moderated by veteran actor Aarti Patel. The panel included reputed filmmakers like Umesh Shukla and Abhishek Jain, screenwriters and authors like Jay Vasavda and Saumya Joshi, and actor and film critic Gopi Desai.
As apparent in the topic title, the discussion focused on the future of Gujarati cinema, focusing on the hurdle on the way. “We have to accept that today, the content that comes out as Gujarati cinema is not really worth watching. Among many things that need improvement, we have to improve our storytelling methods,” actor-critic Gopi Desai pointed out, “The government decided to offer a subsidy on Gujarati films in 2016, and there was a surge in film-making at that point. Over 60 films were made in that year. The question we should have asked is, how many of those 60 were even worth watching? We all have to start from the scratch and we have to overcome the sense of false pride in the not-so-worthy content we seem to be turning out. In short, we need a new movement for uplifting Gujarati cinema.”
Writer-dramatist Saumya Joshi emphasised the need to localize and personalise cinema from the state. “We need to find a Gujarati guy in our stories, we need to build a character to whom people can resonate with; a character who can be identified with,” Joshi said.
“The future is audio-visual; if we have to promote the idea of Gujarat globally, cinema is the medium that will help in such promotion,” said Vasavda.
Aasit Shah, executive board member, GCCI, curated the event and shared insights on the collaboration of the GCCI and the Gujarati film industry. The event was co organised by International Gujarati film Festival (IGFF). We also got chance to interact with the panelist Post event.
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