Ahmedabad-based construction chemical brand Vura Bau-Chemie LLP has appointed former Indian cricket captain Sourav Ganguly as its brand ambassador and mentor. The company announced the partnership as it aims to strengthen its position in the construction chemical industry.
Sourav Ganguly expressed his enthusiasm for the collaboration, stating, “I am thrilled to be associated with Vura, a company that combines cutting-edge technology with a deep commitment to innovation and excellence. Building something that lasts, whether in cricket or in life, requires vision and teamwork. I believe Vura’s approach to growth, driven by their focus on innovation and core human values, aligns perfectly with my own principles. I’m excited to support their mission of building better, together.”
Vura Bau-Chemie LLP is a global manufacturer of construction chemicals, including tile and stone adhesives, stone care sealers and cleaners, specialised waterproofing, and various other products developed using German technology. The company adheres to ISO, IN, and EN quality standards.
Minesh Chaudhari, CEO of Vura, welcomed Ganguly to the company, saying, “We are honoured to have our own Dada – Sourav Ganguly as our brand ambassador. His leadership, commitment to excellence, and integrity make him the ideal representative of our values. At Vura Bau-Chemie, we are driven by a vision to create a legacy for the generations to come. Our innovative products are always backed by a detailed research and development process. To achieve excellence, we invest considerably in R&D for innovative and result-oriented products in the building material and construction chemical industry.”
“Our few products are formulated with new fibre power technology, which is one of its kind and unique in the industry. We are the fastest-growing brand in our category, aiming to set up three new manufacturing facilities and open 10 new warehouses in India to cater to our increasing demand in the Indian market as well as to start our export division. We are expanding our horizons from the urban to rural market of India and neighbouring countries, with an eye on an IPO in the coming years. Together, with Dada, we want to make Vura a household name in the next few years,” he added.
Amit Chaudhari, Director of Vura, also spoke on the occasion, stating, “Having Dada on board will not only strengthen our brand presence but also inspire our team to push boundaries. He has expressed his rock-solid support for all the future expansion plans to build a legacy that stands the test of time.”
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