After she starred in the inaugural season of the business television show Shark Tank India, Vineeta Singh, CEO of SUGAR Cosmetics, has gained popularity.
Singh, who is frequently pictured on the “Shark” seat questioning potential entrepreneurs pitching before investing in their business, experienced life on the other side of the table on Friday.
The popular show’s second season had 50 episodes, and for the season finale, Singh herself made an appearance as a pitcher in the tank. For Singh, who has been in the shoes of a judge for two consecutive seasons, ” standing there & pitching SUGAR from 2016 was a different level of scary & fun!”
“Even though I think about myself in the pitcher’s shoes during every Shark Tank India pitch, standing there and pitching Sugar Cosmetics from 2016 to the Sharks was at a different level,” Singh said in a tweet on Friday, adding that Lenskart CEO Peyush Bansal told her she won’t be shown any mercy.
Singh surprised everyone by being joined by her husband, Kaushik Mukherjee, with whom she co-founded her cosmetics company.
In a video clip posted to Shark Tank India’s Instagram account, Singh is heard discussing all the beauty clichés that women must contend with, from the colour of their lipstick to the size of their bodies. She continued, however, by stating that since girls are no longer tied to their homes, their freedom is having an effect on the beauty industry.
Another video clip put on the handle by her husband features him discussing the idea that led to the creation of SUGAR. She explains how 40% of the non-FDA, dangerous, unbranded goods are present in the colour cosmetics sector. We introduce SUGAR Cosmetics to meet the demand for a secure cosmetics brand, Mukherjee continued.
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