Reliance Jewels on Wednesday announced the launch of its newest collection, Aabhar, marking a milestone of 17 years in the business. The curated jewellery collection of this year’s Aabhar includes a special collection of earrings created as a heartfelt tribute to customers, whose constant support and loyalty have been an integral part of the brand’s creativity.
Expressing his gratitude, Reliance Jewels CEO Sunil Nayak said, “As we celebrate 17 years of Reliance Jewels, we are deeply moved by the unwavering support and love from our customers. Each piece in Aabhar collection is crafted to symbolise the gratitude and the strength of the bond we share with customers. It’s their enduring support which fuels our drive to innovate and scale as we continuously evolve to meet their tastes.”
The Aabhar collection, introduced with the campaign slogan “earrings that express you,” is a heartfelt tribute to the brand’s loyal clientele. Featuring a range of earrings created in gold, diamond, and silver, the collection is designed to cater to diverse preferences and occasions.
The versatile assortment ranges from casual studs and hoops ideal for younger fashion enthusiasts and professionals to elegant danglers and traditional jhumkis and J-bali designs suitable for festive celebrations.
The Aabhar collection is available at over 400 Reliance Jewels stores across more than 200 cities in India. To mark the occasion, customers can enjoy a special offer of a 17% discount on gold-making charges and diamond value. Additionally, a further 5% discount is available on purchases exceeding 5 lakhs, valid until September 2, 2024.
