Reliance Consumer Products Limited (RCPL) has launched RasKik Gluco Energy, a rehydrating and energy-boosting beverage aimed at catering to India’s hardworking population. Packed with the goodness of electrolytes, glucose and real lemon juice, this refreshing drink is priced at an accessible Rs. 10 per single-serve SKU.
Introducing RasKik as its master brand for juices and functional beverages, RCPL positions itself as a ‘total beverage and consumer products company.’ The aim is to create products that combine global quality standards with local insights, resonating with the everyday needs of Indian consumers. RasKik offers a wide array of fruit-based drinks, including Mango, Apple, Mixed Fruit, Coconut Water and Nimbu Pani variants. The portfolio is set to expand, drawing inspiration from regional Indian fruit varieties and taste preferences.
“As a company, we are deeply rooted in Indian traditions and are reinventing Indian consumer heritage through our brands,” said Ketan Mody, Chief Operating Officer of Reliance Consumer Products Limited. “RasKik Gluco Energy brings back the goodness of traditional rehydration methods our mothers provided, whether during or after games or to beat the heat.”
Mody emphasised that the drink goes beyond mere hydration, offering a revitalising solution that combines quality, hygiene and the convenience of ready-to-drink packaging, perfectly tailored to Indian consumers’ needs.
Highlighting RCPL’s vision to become a comprehensive beverage company, Mody added, “Gluco Energy represents our understanding of the Indian consumer’s needs and our commitment to being an integral part of their daily lives.”
RasKik Gluco Energy, enriched with electrolytes, glucose, and a zesty burst of lemon juice, promises instant energy and effective hydration. It underscores RCPL’s mission to empower Indian consumers with high-quality products at accessible prices.
Reliance Consumer Products is steadfast in its commitment to creating innovative solutions that blend global standards with local needs. By leveraging the robust infrastructure and trust of the Reliance Group, RCPL aims to meet the evolving lifestyle needs of Indian households.
With its focus on value-driven, world-class offerings, RCPL is poised to shape the future of India’s consumer goods industry. As the company expands its portfolio and deepens its connection with Indian consumers, the launch of RasKik Gluco Energy marks a significant step in revolutionising the country’s beverage landscape.
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