The over-the-top streaming platform Netflix has been facing trouble growing its income and now, it seems to have discovered a way to increase its profits. Netflix is taking its initial steps to stop subscribers from exchanging passwords. This means that a non-subscriber won’t be able to access another person’s Netflix account.
With this, Netflix intends to gain more subscribers. According to the study, the streaming juggernaut has calculated that over 100 million people globally are accessing the service using another person’s login information.
By banning account sharing, Netflix intends to increase its subscriber base significantly and hence increase its earnings. A Netflix account can still be shared, but only inside a single household, according to the streaming giant. This requires customers to sign in to their accounts on the Netflix website or app at their principal location (home), while using WiFi, once per 31 days.
To determine whether a device signed into an account is linked to the main location, Netflix uses IP addresses, device IDs, and account activity. This will prevent a customer from sharing login information with someone outside the household, claims Netflix.
Those who wish to use Netflix when away from home may run into issues. The device in use can be restricted if you are connected to an external network instead of your home WiFi. Users who attempt to access your account from another location will be prompted by Netflix to create their own accounts, and access will be suspended until they do so.
These actions are a first step towards limiting account sharing, which is reducing Netflix’s revenue. The reports suggested that tougher methods, such as charging users who share their login information with others, could be used if these restrictions don’t produce the intended outcomes.
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