MICA (formerly Mudra Institute of Communications Ahmedabad), in collaboration with Global Health Strategies (GHS), has concluded the first phase of training senior scientists of the Indian Council for Medical Research (ICMR) on ‘Health Communication’. As part of a Memorandum of Understanding (MoU) signed between the Centre for Development Management and Communication (CDMC) at MICA, ICMR and GHS, the institute has custom-designed 15 modules on ‘Health Communication’ for the scientists of ICMR.
The first phase had 30 scientists take the training. The modules addressed topics like barrier analysis, identifying and using appropriate channels, charting out audience segmentation, community engagement, effective dissemination of communication and risk communication related to disease outbreak. The training included global case studies, participatory exercises and a capstone project.
The institute held a valedictory ceremony on its campus to felicitate the scientists in the presence of the guests of honour Dr Rajeev Bahl, Director General, ICMR; Dr Amarjit Singh, Former State Health Commissioner of Gujarat; Dr Dileep Mavalankar, Director, The Indian Institute of Public Health, Gandhinagar, and Mr Sunil Raman from the Bill & Melinda Gates Foundation.
“Healthcare is one of the most crucial sectors for any country,” said Shailendra Raj Mehta, President & Director, MICA. “Considering the pandemic in the last three years, we see this as a strategic knowledge partnership and an opportunity to train the scientists on best practices to help them apply their learnings at their respective organizations.”
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