Students of MICA Ahmedabad immersed themselves in a unique experience by turning entrepreneurs for a day. Students from all programmes took on the role of entrepreneurs for the day as part of the “Start Your Own Restaurant” event, which was organised by the student-run Entrepreneurship Development Cell (EDC). Some students managed inventories, while others used sales-focused marketing and sales strategies. The activity, which was hosted at Chhota, MICA’s canteen, gave the students a chance to embrace entrepreneurship and gave them an idea of what it would be like to manage a real firm in the food sector.
Vedha Maskar, a student member of EDC, said, “Lot of students at MICA are interested in starting their business ventures. ‘Start Your Own Restaurant’ truly helped students embody the spirit of what it means to be entrepreneurs while practically applying their knowledge of marketing in real time which made it a huge success. The teams sourced the ingredients and equipment on their own and cooked themselves.”
Eight teams totaling 2-4 students each amalgamated their culinary and marketing skills to create and offer for sale exactly 3 appetising dishes per team.
Sharing his experience, a first-year student and a member of Team’ Katering Everyone in Campus, ‘ Chirag Kamath said, “Through this event, we applied all the classroom learning practically on this one day. From brainstorming on a catchy name to using marketing and sales techniques, the entire experience was overwhelming. We learned that managing the inventory was crucial and we had to stop taking orders as we could not keep up with the demand. We are happy that we made a healthy 20% profit. The event has certainly inspired us to open our own restaurant in the future.” Chirag’s team made Salami sandwiches and Nutella waffles.
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