Deepika Padukone’s 82°E Joins Forces with Reliance Retail’s TIRA
April 15, 2024 19:27Deepika Padukone’s self-care brand, 82°E, has announced a strategic partnership with Reliance Retail’s beauty platform, TIRA. This collaboration marks a significant milestone for 82°E, transitioning from a successful Direct-to-Consumer (D2C) model to a first-time retail experience in India, both online and offline. The partnership aims to continue 82°E’s mission of making self-care a simple, joyful […]