In the glitzy world of Bollywood, where fame and fortune go hand in hand, celebrities have found another lucrative avenue to boost their income – brand endorsements. The recently released Kroll’s Celebrity Brand Valuation Report 2023 sheds light on the top earners in the industry, with Bollywood heartthrob Ranveer Singh leading the pack with a staggering celebrity brand value of $203.1 million.
Known for his charismatic persona and dynamic on-screen presence, Ranveer Singh is the face of brands like Tiffany & Co, Zomato, Vicks, as well as his own ventures such as Bold Care and Sugar Cosmetics. Hot on his heels is cricketing sensation Virat Kohli, whose brand value stands at an impressive $227.9 million, making him the most popular celebrity on the list.
Not far behind is the legendary Shah Rukh Khan, whose brand value has soared to $120.7 million, thanks to his successful film ventures and endorsements with brands like Vimal, Myntra, Tide, and Everest Spices. Action hero Akshay Kumar secures the fourth spot with a brand value of $111.7 million, while Alia Bhatt follows closely behind with $101.1 million, endorsing brands like Cadbury, Make My Trip, and her own label Ed-a-Mamma.
The list also features the likes of Deepika Padukone, MS Dhoni, Sachin Tendulkar, and the iconic Amitabh Bachchan, whose brand values range from $96 million to $83.6 million. Superstar Salman Khan rounds off the top ten with a brand value of $81.7 million, leveraging his star power to promote his clothing and perfume line.
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