Elon Musk, the owner of Twitter, has planned to ditch the iconic blue bird logo the micro-blogging platform has come to be so synonymous with, and come up with a new X logo. Carrying forward the X concept branding, the company is also believed to be entering the payment and banking sector.
“… soon we shall bid adieu to the Twitter brand and, gradually, all the birds. If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” Musk tweeted.
Twitter chief executive Linda Yaccarino also tweeted, “Powered by AI, X will connect us in ways we’re just beginning to imagine.”
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted.
Musk has said that a post on Twitter, usually called a tweet, will be renamed to an “X”.
A Twitter account called WOLF asked Musk, ”What will be the new name for a tweet once Twitter changes its name to X?”
Musk replied saying, ”An X.”
Musk’s obsession with ‘X’ is well-known. He bought Twitter last year for $44 billion and merged the company into an entity called X Corp. To another user he stated that users will not be called “Xers,” and remarked, “We will have no name.”
He wants to build on his ultimate vision of the X “everything app”, similar to China’s WeChat, offering services including mobile payments and social media under one umbrella.
He also joked about it in a tweet, and wrote, ”Not sure what subtle clues gave it way, but I like the letter X,” along with a picture of him making an X formation with his hands.
In October last year too he had tweeted, “Buying Twitter is an accelerant to creating X, the everything app”.
He had also mentioned ‘X’ while welcoming new CEO Linda Yaccarino in April. He wrote, “Looking forward to working with Linda to transform this platform into X, the everything app”.
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