As the lockdown norms relax in the country, the used-car market has revived in tier 1 and tier 2 cities. Spinny, a used-car platform has recorded a 236% increase in sales across India from January to June 2021. Ahmedabad buyers are no different but it is recorded the city’s buyers stick to reliable and proven brands.
More than 20,000 vehicles were sold across India of the total cars sold between January 2020 and June 2021. Meanwhile, in 2020, the total sales were at more than 9,000 cars.
The expected sales for 2021 depending on the current growth in demand is 35,000 which are also dependent on the expansion of the company from 8 cities to around 20-25 cities by the end of 2021.
In Ahmedabad, buyers prefer trusted brands such as Maruti Suzuki, Hyundai and Honda . Especially in demand are Hyundai Creta, Maruti Suzuki Vitara Brezza, Ford Ecosport, Maruti Suzuki Swift, Hyundai Elite i20, Renault Kwid, Honda Amaze and Maruti Suzuki Dzire.
Hatchbacks are immensely popular, particularly those from Maruti Suzuki. People seeking to upgrade are choosing pre-owned cars from Hyundai and Honda, especially Hyundai Creta.
Another interesting trend relates to gender. Last year, 20% of Spinny buyers in India were women. In the last six months of 2021, women car buyers stand at almost 30%, which is much higher than the nationwide average of 11%. Meanwhile, the age group has remained constant with 25-35-year olds accounting for most of the buyers while those in their 30s and 40s are usually looking to upgrade cars. Earlier this year, a clear-cut increase in the demand for compact SUVs from women was observed – 34% month-on-month demand growth from women for compact SUVs in the price range of Rs6-8 lakhs.
When it comes to fuel preferences, people prefer buying petrol cars due to the diesel scrappage policy, with 75% of Spinny buyers opting for petrol used cars. Diesel cars account for 23% of the total cars sold. Manual transmission is preferred in major cities, with up to 90% of buyers opting for the same.
Most buyers are purchasing cars for family use. Consequently, many are buying larger cars such as SUVs and sedans as they aim to upgrade cars to suit their family needs better.
Customers are also inclined towards taking home test drives with almost 80% of buyers choosing this along with the home delivery process as the preferred car-buying choice. Customers are also booking their cars online – an entirely new way of purchasing vehicles.
This is proof of the changing user behaviour and the trust that the customer has in Spinny’s services. With all details on the website, decisions can be made from home, owing to transparent policies such as Fixed Price Assurance and 5-Day Money-back Guarantee.
