A high protein fat “paneer” is gaining popularity in the USA. People there are choosing “paneer” over “cheese” leading in an increase of sales. Many Americans including chefs are now learning to make paneer recipes at home.
According to a survey conducted by the U.S. Department of Agriculture, data showed high consumption rate of paneer. Rich in protein, paneer is loved by those on Keto Diet as it is beneficial in low carb diets.
Indian grocery stores are also seeing high demand in paneer.
According to Madison from Wis-based international dairy del association, it is the main catalyst of per capital dairy consumption. As per last year, the sales have increased to $61 billion from $7billion in a span of one year.
It seems like making a choice between Desi and American Cheese has now become a new dilemma.
